Branding Tips for Small Businesses
Branding is your company’s logo, colours, name, and imagery. It’s purpose is to provide an experience for your customers to remember and associate your brand with. If you’re struggling to wrap your head around how branding works, we’ve got your back!
4 Tips For an Effective Landing Page
This is important to note, considering the average landing page conversion rate across all industries is only 2.3%. Today we’re going to dive into a few ways of how to create an effective landing page!
What is Google Analytics?
Google Analytics has become one of the most powerful modern day tools for website monitoring. It offers very strong tracking tools you can use to better understand your website visitors, and keep up with your website maintenance!
The Link Between Marketing and Web Design
When building a website, the main things people tend to focus on are aesthetics and functionality. How the website looks will obviously make the viewer want to stay longer, and proper functionality makes it easy for the viewer to navigate and engage with the site. These are seen as the building blocks for a good website, which is true. But we are here to teach you about another great tool to help make your site even better!
The Problem With Site Builders
In recent years, website builders have become an interest for many people. Often times startup companies do not have deep pockets and just want their website to look appealing. Millions of websites are running off of major site builders such as Squarespace, Wix, and Weebly. These allow non-technical users to build and design professional looking websites.
Facebook Ads
Facebook Ads revolutionized modern advertising. This pay per click (PPC) platform made it possible to target an audience based on specific demographic characteristics, more precisely than ever before. This allows its users (advertisers) to invest in a form of advertising that in simple terms… displays your ad directly in front of those who are the most likely to purchase your service and increase your website sales.
Google Ads
Previously known as ‘Google Adwords’, Google Ads is an advertising platform in which the advertiser bids on specific keywords in order for their ads to appear when a user conducts a search. This process is referred to as a pay per click (PPC) system.
Search Engine Optimization (SEO)
Let’s talk about search engine optimization, often referred to as SEO. What is it? How does it work? And why could it be useful for your business? Many business owners just like yourself have wondered those same questions, and we are here to answer them for you!
