The link between web design and marketing is often ignored, and in most cases not an asset that many web developers and designers acquire. After all, online marketing is a totally different subject than web design, so why should a web designer have any clue about web design? Here’s why…
CONVERSION OPTIMIZED WEBSITES ARE TWICE AS LIKELY TO SEE AN LARGE INCREASE IN SALES!
What is a conversion optimized website?
A website that is built on a structured approach to increase the percentage of users who perform a desired action on the website. These actions can be anything from filling out a form or clicking a link, to clicking the ‘add to cart’ button and purchasing a product. This practice is known as conversion rate optimization.
Which do you think is optimized for conversions?
Call to action: The call to action on your website must be designed CLEAR AND OBVIOUS. (Include photo comparison “buy now” button)
Colour: Colours have a lot to do with psychology, and since marketing and psychology are closely related, understanding what to use with your audience can be an asset for your website!
Readability: Not all users will take the time to read all of the content on your site. Therefore people need to be able to scan over the content and make a determination about your brand. Achieving this can be done by using simple and professional fonts, optimal font size, spacing between paragraphs, etc.
Responsiveness: Increases sales due to the fact that it is adaptable to the growing number of mobile consumers