Search Engine Optimization could be exactly what your website needs to generate more business. In fact, it remains to be the best customer acquisition method for locally focused businesses. By targeting users that are searching in your area, you can dominate the search results for your industry and capture more leads than ever before!
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In simple terms, search engine optimization is a marketing technique which improves where and how your website ranks on Google. This practice is extremely useful to a business that depends on web searches to gain clientele.
Here is an example of how SEO works…
The truth is you may have a high quality website, but if it is not showing up in the search results, how is it going to generate you business?
Many business owners overlook the fact that generating traffic to your site may very well make or break your business. Having a basic understanding of SEO can help you determine how it can be used to scale your business, and why it makes sense to invest in it as one of your primary marketing strategies.
Most people think that in order to get their site displaying within the top results, they just need to have a high quality website, one that looks good and is fully functional. But the fact of the matter is, Google doesn’t determine where websites rank based only on the visual aspect of your site. Its algorithm is a lot more complex.
Google ranks your site based on a variety of factors. Some might think of it in a way that Google uses these factors to build a reputation for your site, and then will reward or penalize you based on how well you follow these guidelines.