What is SEO and Why is it so Important for Your Business?
When you learn about a new topic, company, or product, what’s the first thing you do? If you’re like most people, you put the name into a search engine like…
Blog posts based around marketing.
How to Create Quality Social Media Posts for Your Business
There are many businesses out there that still struggle with social media marketing. They post sporadically, or they simply don't know what to post. This can lead to a lot…
Branding Tips for Small Businesses
Branding is your company’s logo, colours, name, and imagery. It’s purpose is to provide an experience for your customers to remember and associate your brand with. If you're struggling to…
What is Google Analytics?
Google Analytics has become one of the most powerful modern day tools for website monitoring. It offers very strong tracking tools you can use to better understand your website visitors. …
The Link Between Marketing and Web Design
When building a website, the main things people tend to focus on are aesthetics and functionality. How the website looks will obviously make the viewer want to stay longer, and…
Facebook Ads
Facebook Ads revolutionized modern advertising. This pay per click (PPC) platform made it possible to target an audience based on specific demographic characteristics, more precisely than ever before. This allows…
Google Ads
Previously known as ‘Google Adwords’, Google Ads is an advertising platform in which the advertiser bids on specific keywords in order for their ads to appear when a user conducts…
Search Engine Optimization (SEO)
In simple terms, search engine optimization is a marketing technique which improves where and how your website ranks on Google. This practice is extremely useful to a business that depends on web searches to gain clientele.
