Google Analytics has become one of the most powerful modern day tools for website monitoring. It offers very strong tracking tools you can use to better understand your website visitors.
Take an E-Commerce store for example, if you have an online store selling products and you want to find out how many visitors you have, where they’re coming from, and even which device they are using, you can use Google Analytics! Having knowledge of these user behaviours can be a very valuable asset to have when trying to grow your business.
Benefits of Google Analytics
- Allows you to determine whether or not your marketing efforts are working
- Gives you insight on which products or services are being most recognized by viewers
- View exactly how your traffic funnel plays out in real time
- Find your target audience
- Google Analytics is free!
More Examples of Available Insight
User visits: how many people visited your website within the past 7 days, 30 days, etc.
Sessions: how many interactions a visitor makes, such as viewing a page, clicking a link, or making a purchase in a certain period of time.
Bounce rate: how many visitors exit the page or hit the back button in a browser before interacting with the landing page.
Duration of session: the average time a visitor spends on a website
Active users: how many users are actively on your website in real time
Perhaps one of the most valued features of Google Analytics is the realtime reporting. Realtime reports displays the number of active visitors on your site at a given time. You can also view the top visited pages of your website, including visitor demographics for each.
These can be a great way of measuring the success of a recent campaign such as a sale, giveaway, or product promotion!
You can learn more about Google Analytics and it’s endless capabilities here: https://analytics.google.com/analytics/web