History of WooCommerce
WooCommerce was initially introduced by WooThemes, a premium WordPress company that creates themes. WooThemes was founded by Adii Pienaar, Magnus Jepson, and Mark Forrester.
Mike Jolley and James Koster, two new developers were later introduced into the team for the development of WooCommerce. The duo came with their experience from the development of Jigoshop, a popular E-Commerce platform.
WooCommerce was first launched in 2011 and started to grow in popularity, generating more than a million downloads. By 2014, over 4 million downloads have been recorded. The simplicity and flexibility of WooCommerce made it one of the top leaders which consequently prompted Automatic to acquire both WooThemes and WooCommerce in 2015.
Today, about 22% of leading websites and 28% of E-Commerce platforms online are running on WooCommerce.
Benefits of WooCommerce
WooCommerce is very popular based on its association with WordPress. Apart from many free and paid themes that can be integrated into your E-Commerce store when using WooCommerce, given below are a few reasons why WooCommerce is a well-known option when developing an E-Commerce store online.
Some features driving the popularity of WooCommerce are:
- WooCommerce can be downloaded for free.
WooCommerce is an open-source software which implies that it can be easily modified and extended by any software developer.
- WooCommerce is responsive and hence can display properly on any device, from desktop, tablet, or mobile device.
WooCommerce is easy to use for beginners and doesn’t require much experience, expertise, or coding skills.
- WooCommerce is very flexible, which makes it easy to integrate into any preferred functionality without any prior knowledge.
Therefore, if you are looking for a good platform that can be used to launch an E-Commerce store, WooCommerce can help you run a fast, secure and personalized E-Commerce website that helps grow your brand without paying a dime.
WooCommerce Special Features
Fast and Easy Installation
Integrating WooCommerce into our WordPress website only requires a few clicks and can be done just like other types of plugins. You can simply download it from the WordPress Plugin Directory from the admin panel of your WordPress website.
After the download, an installation guide will direct you through the installation process and help you configure your website based on your preference.
WooCommerce is Loaded With Most Features Required to Successfully Operate an E-Commerce Store
- Sell any kind of product.
- Include attributes, sections, tags, and descriptions of any product.
- Include reviews of products.
- Customize E-Commerce layout with themes.
- Integrate different payment options such as Stripe, PayPal, and debit/credit card.
- Filter products based on product rating, type, and popularity.
A Feature Packed Checkout Process
The WooCommerce checkout process can ensure visitors don’t abandon their carts.
The shopping cart included in WooCommerce comes with the following features:
- Includes several payment options
- Force a secure checkout.
- Estimate taxes based on location.
- Enable visitors to checkout without registering an account.
- Redirect visitors to the cart after adding products.
Security & Reliability
WooCommerce is fully secure, reliable and flexible. The functionality of WooCommerce can be easily improved using different free and paid extensions and plugins.
You can always personalize your WooCommerce website according to your requirements or specifications. A simple click on the official WooCommerce library will give you access to several plugins and extensions that can be used for tax estimations, payment gateways, shipping tools, promotion tools, and many more.
In order to ensure a high level of security, WooCommerce developers partnered with top security experts like Sucri.net to enable users to enjoy a high level of security when shopping online. Updating the security update is also very easy. As long as your WooCommerce plugin and website is up to date, you can rest assured that your E-Commerce website is running on a very secure and reliable platform.
Tracking & Analysis
A comprehensive monitoring of your promotional plan and outreach campaign is crucial to establishing a solid brand online.
WooCommerce comes with monitoring tools that can provide insightful analytics, which would help users identify areas that are performing well and aspects that require additional improvements. Examples of these metrics are: the highest viewed products, customer decisions, information, and so on.
These analytics are also provided in the form of line charts, pie charts, and graphs which makes it easy for users with little or no experience to understand. Additional information can also be generated by integrating Google Analytics into our WooCommerce platform.
If you intend to launch an E-Commerce store, membership site, or subscription-based website that is fast and reliable, WooCommerce is among the best options available online. Apart from being completely free to download and install, it is powered by WordPress with high-level security that guarantees a safe and secure shopping experience for your customers. Reach out to We Deliver Web Design today to get started with your Durham E-Commerce website!