General Small Business

web design

How to Increase Sales Through Web Design

The online shopping market is booming year after year. But surprisingly, it has no signs of slowing down. If you are an Ecommerce business owner, one of your highest priorities is to increase sales, right? Having an attractive and user-friendly website is one of the most effective ways to generate sales, but how can you increase sales through web design?

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Site Builders

Why You Should Stay Away from Wix

Website builders like Wix, Squarespace, and Weebly attract users based on convenience. They make it easy to build an eye-catching site, but they don’t necessarily help your website perform well. Instead of building a site yourself, hire a website designer or website developer who understands what it takes to build a website from scratch with strong website speed, performance, and SEO. Here’s everything you should know about website builders, why you should stay away from them, and what you should do instead. 

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SEO Ranking Factors

What is SEO and Why is it so Important for Your Business?

SEO is how companies earn that top website rank on the first page of a search engine. Better rank means more people see your content, product, service, etc. as they search for the answer to the question or the solution to their problem. When you optimize your content, you give yourself the power to get in front of the customers first. You answer their questions and address their needs ahead of your competitors.

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Branding

Branding Tips for Small Businesses

Branding is your company’s logo, colours, name, and imagery. It’s purpose is to provide an experience for your customers to remember and associate your brand with. If you’re struggling to wrap your head around how branding works, we’ve got your back!

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Google Ads

Google Ads

Previously known as ‘Google Adwords’, Google Ads is an advertising platform in which the advertiser bids on specific keywords in order for their ads to appear when a user conducts a search. This process is referred to as a pay per click (PPC) system.

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