Facebook Ads revolutionized modern advertising. This pay per click (PPC) platform made it possible to target an audience based on specific demographic characteristics, more precisely than ever before. This allows its users (advertisers) to invest in a form of advertising that in simple terms… displays your ad directly in front of those who are the most likely to purchase your service and increase your website sales.
Previously known as ‘Google Adwords’, Google Ads is an advertising platform in which the advertiser bids on specific keywords in order for their ads to appear when a user conducts a search. This process is referred to as a pay per click (PPC) system.
Let’s talk about search engine optimization, often referred to as SEO. What is it? How does it work? And why could it be useful for your business? Many business owners just like yourself have wondered those same questions, and we are here to answer them for you!
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