Previously known as ‘Google Adwords’, Google Ads is an advertising platform in which the advertiser bids on specific keywords in order for their ads to appear when a user conducts a search. This process is referred to as a pay per click (PPC) system.
Google Ads is one of the best tools for lead generation, and can open up many new opportunities for customer acquisition. Using this method, you can attract more business in a short period of time, within days, and often within hours! It can be used as an asset for gathering data for a Search Engine Optimization (SEO) campaign or as a stand-alone service.
If you wish to see viable return on investment using Google Ads, the majority of that depends on things like keyword relevancy, keyword competitiveness, keyword context, and more.
Google Ads allows you to focus solely on the people who are searching for what your business offers. While running these campaigns, you can continually refine your search until you have created an audience with a conversion rate higher than you’ve ever imagined!
We are here to help you determine if Google Ads is the right choice for your business. Contact us today to find out more!